What Makes Silversea's Silver Nova So Innovative?
by David Swanson from Silversea
Our partner, Silversea, is on a roll! Despite pandemic challenges, the ultra-luxury cruise line has added an unprecedented five vessels to its fleet since 2020. The recent introduction of the Silver Nova means the operation has grown from seven ships to 12 in three years.
David Swanson, from Silversea shares seven reasons why the debut of Silver Nova is a game-changer..
“With each one of these ships, we have moved away from the old image of cruising,” says Barbara Muckermann, Silversea’s President and CEO. “Thanks to this new hardware, we are really symbolizing the fact that we do cover better and more remote destinations than anybody else.
“And Nova, in particular, offers features that no other ship can.”
What makes Silver Nova a groundbreaker?
As cruising has bloomed as a vacation option in the last quarter-century, many cruise lines have looked inward to engage their guests. Shows staged on board rival what we can find on Broadway, casinos compete with the world’s gambling capitals, and thrill rides — including roller coasters and go-kart racetracks — are available to distract youngsters.
Contemporary cruising has missed the mark in an important way: It hasn’t focused on the essence of the journey and its destinations.
Silver Nova innovates by bringing the sea back into the cruise experience and by ensuring the ports of call stand front and center, wherever it sails. This is more than marketing mumbo jumbo: One look at Nova’s architectural blueprints, and you’ll see two components that create this: an asymmetrical design and a horizontal layout. (More explanation on that below)
Then, there’s glass — acres and acres of it that wrap the ship, creating what Muckermann calls “a ship of light.”
How does Silver Nova innovate? Let us count the ways.