Puglia: Italy’s Timeless Escape of Luxury, History & Coastal Beauty
by Tony Huffman, Founder & Chairman
Updated in March 2025
Located at the heel of Italy’s boot, in the country’s southeastern region, Puglia has long been a beloved retreat for Italians yet remains refreshingly unspoiled for many international travelers. In recent years, discerning visitors have begun to uncover its charms—an enchanting blend of history, culture, and coastal beauty.
With two easily accessible airports, Bari and Brindisi, Puglia is well-connected, making it a seamless addition to luxury itineraries that include the Amalfi Coast, Naples, or Capri. We flew into Bari from Milan and departed from Brindisi to Rome, making the most of Puglia’s central position.
An Exclusive Stay at Borgo Egnazia
My late wife, Pokey, and I were fortunate to join 125 other Virtuoso member owners and partners for six immersive days in this captivating corner of Italy.
Our stay at Borgo Egnazia was nothing short of extraordinary. This luxurious five-star retreat, owned by the gracious Melpignano family, embodies Puglian charm with its whitewashed stone architecture, impeccable service, and breathtaking views over the Adriatic Sea. More than just a hotel, Borgo Egnazia offers enriching experiences, from indulgent spa treatments and world-class golf to hands-on classes in Puglian cooking, mixology, and photography. The hospitality is so warm and personal that guests often feel like extended members of the Melpignano family.
The Timeless Allure of Puglia
What sets Puglia apart is its authentic, laid-back ambiance. The region exudes a sense of rustic elegance, where genuine warmth and hospitality are matched by a landscape rich in cultural and historical treasures.
Puglia’s past is layered with the influences of many civilizations—Ancient Greeks, Romans, Byzantines, and Normans—each leaving their mark through medieval castles, Baroque and Romanesque churches, noble palaces, and historic ruins. In some villages in southern Puglia, remnants of Magna Graecia endure, with ancient Greek still spoken today.
Puglia is home to three UNESCO World Heritage Sites, each a testament to its historical significance:
Castel del Monte – A majestic 13th-century fortress.
The Trulli of Alberobello – Iconic whitewashed drystone huts.
The Sanctuary of San Michele Arcangelo – A revered medieval pilgrimage site and architectural masterpiece.
Coastal Beauty & Picturesque Towns
With over 500 miles of coastline, Puglia is embraced by both the Ionian and Adriatic Seas, offering stunning seascapes, from gently sloping sandy beaches to dramatic cliffs dotted with charming fishing villages.
While towns like Locorotondo, Alberobello, and Cisternino have earned their place among Italy’s most picturesque villages, I found Lecce particularly enchanting. Often referred to as the "Florence of the South," Lecce is a haven for both shoppers and gourmands, with its dazzling Baroque architecture, vibrant markets, and exquisite cuisine. A morning spent strolling its golden-hued streets, followed by a leisurely lunch in Piazza Sant’Oronzo, is an experience not to be missed.
A Paradise for Food & Wine Lovers
Puglia is a dream destination for food and wine enthusiasts. Known for its exceptional olive oil, fresh cheeses—particularly mozzarella—and robust wines, the region is ranked among Italy’s top destinations for wine lovers.
The local cuisine is rooted in simplicity yet bursting with flavor, showcasing the best of farm-to-table Mediterranean fare. Dining in Puglia is a celebration of seasonal ingredients, handmade pasta, and seafood straight from the Adriatic.
An Effortlessly Elegant Escape
Puglia offers a perfect balance of relaxation and adventure, making it an ideal destination for both couples and families. Whether indulging in leisurely coastal drives, cycling through ancient olive groves, exploring UNESCO sites, or simply savoring long, delicious meals under the Mediterranean sun, Puglia is a destination that captivates the soul.